The best copywriting book ever: Ogilvy in advertising by D. Ogilvy

Written by Gene Adam

2,770 views

I have studied marketing for many many years, but 1 book I always come back to is:

“Ogilvy on advertising” written by David Ogilvy.

It’s written prior to 1985 which makes it ancient, but you need to have it in your arsenal.

The book has:

#1) Case studies of the biggest advertising campaigns ever

#2) Advertising that changed people, and cultures in many countries

#3) Advertising that made billions in sales

It’s definitely a good read if you are a copywriter. And even if you are not a copywriter, you need to learn what advertising sells and what doesn’t.

I don’t care what field you’re in. If you sell anything, this book will help you.

Gene Adam

Sincerely,

You passive income guy

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