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Written by Gene Adam

"Fascinations" -- teasers are the most interesting part of that article.


It's basically a "teaser copy" that makes you curious but it doesn't reveal all of the content, until you read the full article.


"Fascinations" are short interruptive paragraphs (usually just 1 sentence).


You can't get bored with "fascinations". If one paragraph doesn't interest you, your eyes will find the paragraph you like!


The art of writing the "fascinations" got perfected by Mel Martin, who worked for the The Boardroom which is responsible  for $100 million sales per year...


So what are "fascinations"? Let me just show you because it's the easiest:


It's like munching on peanuts - it keeps you interested and you keep on reading it...


Use it, it's very powerful... Cosmopolitan mag is using a lot of "fascinations" and you should too.


If you're not making enough money with your email list, click below for advanced training:





Gene Adam,     

You list building guy     




Written by Gene Adam

It would be nice to be one of these guys:

oooooXooooo, did you notice the X?
——|—— , did you notice vertical line?

Exactly! This is what I want you to be.  Red out of all green. Or, orange out of all gray. If you practice it enough you will do it automatically.

Real Life Examples:

1.  Google
What if you could stand out on the #1st page of Google?… No you don’t have to be #1 in search… You could be #2 or #3… and still make a killing… Because you can have some catchy headlines, symbols, catchy words, calls to action, etc.

2. Amazon
Book cover. What if your cover would stand out on Amazon? It could be a totally different color than others. What if it would have catchy font type, images, pattern, etc. Just be creative…

3. Mail Post Card(Offline)

What if you are looking through your mail and find a 3D post card? Will it stand out? You might actually read it unlike your other mail…

Give me your examples… I’m eager to know your two cents…


Gene Adam

Written by Gene Adam

I created this quick guide to help you out with how to sell things…

I tried to make it super simple… 

Some marketers are silly. Why? They create a lot of noise… AVOID “this” one thing when you sell something!

Let me explain what I mean.


We say this piece of advertising is “speaking to me”. What we are really saying is that through all this clutter and noise, I can hear that. I can hear that and I can listen. It’s the message that your prospects want to hear. 

So, here’s a guide to how-to sell my ______ .

Don’t do that! We need to spark some “attention”. So let’s get your buyer with a catchy headline:

Next, let’s build some “interest”:

Make them desire the product. And finally, tell them to take “action”.

So here’s a formula to success marketing:

1. Attention
2. Interest
3. Desire
4. Action


Give me some feedback if you liked it…

Gene Adam

Written by Gene Adam

I have studied marketing for many many years, but 1 book I always come back to is:

“Ogilvy on advertising” written by David Ogilvy.

It’s written prior to 1985 which makes it ancient, but you need to have it in your arsenal.

The book has:

#1) Case studies of the biggest advertising campaigns ever

#2) Advertising that changed people, and cultures in many countries  

#3) Advertising that made billions in sales

It’s definitely a good read if you are a copywriter. And even if you are not a copywriter, you need to learn what advertising sells and what doesn’t.

I don’t care what field you’re in. If you sell anything, this book will help you.



Gene Adam

Written by Gene Adam

When you're writing copy it can get very confusing...

What layout should you use? 

Headline, Image and Copy?


Image, Headline and Copy?


Well, while I was poking around, one of the guys I'm learning from reminded me that all I have to do is pretend that I'm reading a magazine. First I would:

1. LOOK...


3. READ IT...


So, when you are writing any copy, pretend you are the reader. You first:

1. "look" at the IMAGE

2. "find an intereting" HEADLINE

3. "read" the COPY


And how effective is it? David Ogilvy, one of the best copywriters  recommends, Image -> Headline -> Copy in one of his books as well...


One of his most successful ads is using this structure as well:

Written by Gene Adam

Just to give you some ideas about how people can notice your ads better. 

You can do a few sneaky things that make you visible :

tell them not to do something trick ( “don’t buy XYZ product,  until you read this”). This one converts very well even if there are competitors on the same page 
use  ASCII characters and numbers
give people good value, something really great 
call to action 
capitalize words 
promise results, offer a solution or a benefit 


Let me talk about that in detail…

1. Tell them not to do something. I love the conversion rate. I usually say: don’t buy [my product] until you read this. 

It’s like the story about the pink elephant.  One guy comes up to the 2nd guy and says: “Today I will teach you how not to imagine pink elephants. ” The 2nd guy says: “Ok”. The 1st guy says: “close your eyes and don’t imagine pink elephants”. The 2nd guy says: “But I still see pink elephants !!!???”

If you say “don’t” you’re still telling people to think about the product and negative form catches your eye. Works like a charm.

And the second point – attention. It’s like your mom(or authority) would say: “Hey! Don’t do that!” And usually it would stop you in your tracks and you start paying attention.

2. Use of ASCII characters and numbers – include eye catching symbols. 

Boy, that works great! You can use the percent sign (%), registered trademark (®), plus sign (+) and asterisks (*). 

ASCII characters make the ads stand out from the competition and draw more eyeballs to it than a block of words/letters. 

Use of numbers – This is eye catching as well. You’ll see numbers in good AdWords ads a lot. They make your ads stand out by breaking them up in blocks of words or letters. They also make the add more specific. 

For example, “100% money back guarantee” or ”100% custom made.” This lets people know exactly what they’re getting, and if you include a price, it can reduce clicks from those who aren’t a good fit for your business.

 3. Good value and Great offer – Make a compelling offer… For example: “On sale for just $29 with a 100% money back guarantee”. Sounds awesome. 

 4. Call to action – Unfortunately, Google Adwords doesn’t allow “call to action”, but you can play around to get it right. For example, you can’t say “click here to get xyz”, but you can say “order xyz now”. 

 5. Capitalize all of the words in the ad. 

 6. Results / Benefits – it could be anything that gives a person an advantage. Examples: “You’ll sleep all night if you use just 1 Sleepwell pill. “. “We will beautifully design and deliver you a website within 24 hours”


Good stuff. Enjoy. Talk later.


Gene Adam

Written by Gene Adam

Just to help you out, today's topic is power words.


Use these power words:

– fast
– free
– easy 
– proven
– guaranteed
– discover 
– how to
– save
– increase
– you
– your
– secret
– more
– 70% (any percent)
– $99.95


If you are creating a headline for your ads, ad copy or your website copy. Try to use at least two or more power words.



Discover how restaurants can save 50% on rent

Proven ways the construction companies can save 24% on uniforms

Free book shows how to increase waiter’s pay 200%…


Gene Adam

Written by Gene Adam

Power action words is what it is all about.

Did you know that you can change a few words in your headline and your conversion could increase 300%?

For example: 

If you were interested in buying a bycicle and I said:

“Buy affordable bicycles” or “Visit our bike shop and choose your bike”. It’s ok, but… nothing special… these ads usually don’t work!!!

OR, what if  I would say something else:

“Learn about 5 mistakes people make when they buy a bicycle”  or “Don’t buy ANY bicycle before you read this…”

This is a much better way to get your customer’s attention. 

I simply work with this rule when I create an ad:





If you start using any of these pointers in your headline and copy your ad should get higher conversion rates.

Experiment with these and let me know how it is working for you.

Comment below.


Gene Adam

Written by Gene Adam


Here’s a quick list I created for you to create a killer headline:

  • Be provocative
  • Push the envelope
  • Use power words
  • Add some controversy
  • Make it bold

Bad headline: "New writer from California releasing a book about internet marketing..." ehh, boring...

Good headlines:

“Don’t make these marketing mistakes or you will go bankrupt!”

“Canadian business author encourages students to smoke pot and drop out of school…” 

Give me your ideas… If you have a killer list how you do your headlines… :)



Gene Adam

Written by Gene Adam

This policy is valid from 15th July 2014



GeneAdam - Privacy Policy is serious about protecting your online privacy. This Privacy Statement explains our views and practices concerning privacy, and how they may pertain to you as a user of our website.



"You" or "Your" means you as a participant in or as a user of the GeneAdam .com website. "We" or "Our" or "Us" means "Our site" means

All information transmitted, printed or otherwise submitted to via this website shall be deemed to be the property of and shall be free to use such information for any lawful purpose as detailed herein.

This site contains links to other sites and we are not responsible for the privacy practices or the content of such sites.

We reserve the right to release such information to law enforcement or other governmental officials as we, in our sole and absolute discretion, deem necessary to comply with the law.



Section 1: Collected Information
We automatically collect and/or track the following:

Web page http headers (home server domain names, IP address, type of client computer, and type of Web browser);
information knowingly provided by you through on-line forms, registration forms, surveys, and/or other entries, such as email addresses, personal, financial or demographic information;
information, user specific or aggregate, on what pages our visitors access; and
E-mail addresses of visitors that communicate with via e-mail.



Section 2: Use of Data Collected
We use your personal, demographic and profile data to enhance your experience at our site and to enable us to present content we think you might be interested in. We use your contact information to send you information about our company and promotional material from our partners. We may also use your personal, demographic and profile data to improve our site, for statistical analysis, for marketing and promotional purposes, and for editorial or feedback purposes for our advertisers. Information collected by us may be added to our databases and used for future telemarketing, SMS text-messaging, e-mails or postal mailings regarding site updates, new products and services, upcoming events, and/or status of orders placed online. By using this site, you agree that you may be contacted in any manner contemplated in this section even if your number is found on a do not call registry, in-house list or similar registry.



Section 3: Disclosure of Data to Third Parties
If you choose to provide personal information, it will be used for the following purposes:

considering you for a product;
as required by law; and
for marketing products and services which we determine, in our sole judgment, that you might find of interest. We reserve the right to share, rent, sell, or otherwise disclose data we collect to third parties. Any third party we share, rent, sell, or otherwise disclose data to will be pre-screened by us, determined by us to be reputable, and will use the personal data for marketing products and services which we determine, in our sole judgment, that you might find of interest.



Section 4: Your Opt-Out Rights
You may opt-out of receiving communications from us and/or our partners by not submitting your information. We also allow you to remove your information from our marketing lists. If you remove your information from our marketing lists it will no longer be used by us to send promotional correspondence to you. You can remove your information from our marketing lists by clicking on the "Unsubscribe" link at the bottom of every email we send you, or by sending your request, in writing, via email to: supportATGeneAdamDOTcom (Please replace "AT" with @ and "DOT" with .)



Section 5: We Do Not Intend to Collect Data from Children
The information and services provided to us or our affiliates, sponsors, and advertisers are not intended to be viewed by children (under 18 years old). No information collected from children is knowingly used for any marketing or promotional purposes whatsoever, either inside or outside No part of’s web site is structured to attract anyone under the age of 18.



Section 6: Our Right to Contact You
We reserve the right to contact you regarding your account status and changes to subscriber agreements, privacy policy, or any other policies or agreements relevant to you.



Section 7: Our Right to Change
We reserve the right to change this policy at any time by notifying you of the existence and location of the new or revised privacy policy or by posting the changes online at our site.



Section 8: Our Contact Information
If you have any questions about this privacy statement, the practices of this site, or your dealings with this website, you can contact us via email sent to: supportATGeneAdamDOTcom (Please replace "AT" with @ and "DOT" with .)



Section 9:  Anti Spam Policy. Can-Spam Act Compliance is dedicated to ensuring compliance with the ‘Can-Spam Act’, which took effect January 1, 2004. You may receive email from in the following circumstances:

Acknowledging your application has been received and requesting additional action
Requests for additional information to support your current application
Response to your inquiries regarding the status of your transactional requests
Thanking you for your valued business
Advertisements for our products, services, changes in services, new product availability
Advertisements for third party products and services where we have determined that such product or service may be of interest to our customers
To ensure compliance with the Can-Spam Act, has implemented the following guidelines for email delivery:

All emails sent to you by will clearly identify as the sender. FROM / SENDER: [email protected] or [email protected] (NOTE: The actual sender will alter from department to department, but all from addresses will end with or


The Subject Line of any email you receive will always accurately describe the subject matter of the email.
Any email from will include the ability to unsubscribe from future email messages.
Unsubscribing will ensure the customer is removed from ALL lists at; this excludes customer service emails regarding the processing and status of a current product.
All emails sent to you directly by include valid postal address information in the footer.
All third party marketing partners are required to comply with the Can-Spam Act.


Emails sent to you directly by will include an email address and physical address where you can send suggestions, complaints or other correspondence.
Section 10: Information for ISPs
Web site:
Email Address: supportATGeneAdamDOTcom
(Please replace "AT" with @ and "DOT" with .) understands consumers’ concerns over the use of their personal information. We hope this information will relieve any concerns your company may have regarding our email and its affiliated sites use only an "opt-in or opt out" method of obtaining customer information, and it is not our policy or desire to send unsolicited email. We obtain email addresses and personal information from third parties that follow the same set of policies. email messages sent always include information about the origin of the emails and instructions on how recipients can unsubscribe from receiving future email messages.



From time to time, will enter into an arrangement with a third party website to allow individuals to opt into our marketing program on those third party websites. In each case the third party websites have represented and warranted to us, among other things,

that the data was collected voluntarily from individuals on website registrations and co-registrations,
that the sellers have a right, under any applicable privacy statements, to transfer the data to us, and
that has the right to send marketing offers to the individuals.


We hope this information satisfies any questions or concerns you may have regarding the email practices of If you have additional questions or wish to discuss this matter further, please contact us at: supportATGeneAdamDOTcom (Please replace "AT" with @ and "DOT" with .)


This blog is a sponsored blog created or supported by a company, organization or group of organizations. For questions about this blog, please contact us at our contact page here:

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

This blog does contain content which might present a conflict of interest. This content may not always be identified.

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