"Fascinations" -- teasers are the most interesting part of that article.
It's basically a "teaser copy" that makes you curious but it doesn't reveal all of the content, until you read the full article.
"Fascinations" are short interruptive paragraphs (usually just 1 sentence).
You can't get bored with "fascinations". If one paragraph doesn't interest you, your eyes will find the paragraph you like!
The art of writing the "fascinations" got perfected by Mel Martin, who worked for the The Boardroom which is responsible for $100 million sales per year...
So what are "fascinations"? Let me just show you because it's the easiest:
It's like munching on peanuts - it keeps you interested and you keep on reading it...
Use it, it's very powerful... Cosmopolitan mag is using a lot of "fascinations" and you should too.
If you're not making enough money with your email list, click below for advanced training:
You list building guy
It would be nice to be one of these guys:
oooooXooooo, did you notice the X?
——|—— , did you notice vertical line?
Exactly! This is what I want you to be. Red out of all green. Or, orange out of all gray. If you practice it enough you will do it automatically.
Real Life Examples:
What if you could stand out on the #1st page of Google?… No you don’t have to be #1 in search… You could be #2 or #3… and still make a killing… Because you can have some catchy headlines, symbols, catchy words, calls to action, etc.
Book cover. What if your cover would stand out on Amazon? It could be a totally different color than others. What if it would have catchy font type, images, pattern, etc. Just be creative…
3. Mail Post Card(Offline)
What if you are looking through your mail and find a 3D post card? Will it stand out? You might actually read it unlike your other mail…
Give me your examples… I’m eager to know your two cents…
I created this quick guide to help you out with how to sell things…
I tried to make it super simple…
Some marketers are silly. Why? They create a lot of noise… AVOID “this” one thing when you sell something!
Let me explain what I mean.
We say this piece of advertising is “speaking to me”. What we are really saying is that through all this clutter and noise, I can hear that. I can hear that and I can listen. It’s the message that your prospects want to hear.
So, here’s a guide to how-to sell my ______ .
Don’t do that! We need to spark some “attention”. So let’s get your buyer with a catchy headline:
Next, let’s build some “interest”:
Make them desire the product. And finally, tell them to take “action”.
So here’s a formula to success marketing:
Give me some feedback if you liked it…
I have studied marketing for many many years, but 1 book I always come back to is:
“Ogilvy on advertising” written by David Ogilvy.
It’s written prior to 1985 which makes it ancient, but you need to have it in your arsenal.
The book has:
#1) Case studies of the biggest advertising campaigns ever
#2) Advertising that changed people, and cultures in many countries
#3) Advertising that made billions in sales
It’s definitely a good read if you are a copywriter. And even if you are not a copywriter, you need to learn what advertising sells and what doesn’t.
I don’t care what field you’re in. If you sell anything, this book will help you.
When you're writing copy it can get very confusing...
What layout should you use?
Headline, Image and Copy?
Image, Headline and Copy?
Well, while I was poking around, one of the guys I'm learning from reminded me that all I have to do is pretend that I'm reading a magazine. First I would:
2. FIND SOMETHING INTERESTING...
3. READ IT...
So, when you are writing any copy, pretend you are the reader. You first:
1. "look" at the IMAGE
2. "find an intereting" HEADLINE
3. "read" the COPY
And how effective is it? David Ogilvy, one of the best copywriters recommends, Image -> Headline -> Copy in one of his books as well...
One of his most successful ads is using this structure as well:
Just to give you some ideas about how people can notice your ads better.
You can do a few sneaky things that make you visible :
– tell them not to do something trick ( “don’t buy XYZ product, until you read this”). This one converts very well even if there are competitors on the same page
– use ASCII characters and numbers
– give people good value, something really great
– call to action
– capitalize words
– promise results, offer a solution or a benefit
Let me talk about that in detail…
1. Tell them not to do something. I love the conversion rate. I usually say: don’t buy [my product] until you read this.
It’s like the story about the pink elephant. One guy comes up to the 2nd guy and says: “Today I will teach you how not to imagine pink elephants. ” The 2nd guy says: “Ok”. The 1st guy says: “close your eyes and don’t imagine pink elephants”. The 2nd guy says: “But I still see pink elephants !!!???”
If you say “don’t” you’re still telling people to think about the product and negative form catches your eye. Works like a charm.
And the second point – attention. It’s like your mom(or authority) would say: “Hey! Don’t do that!” And usually it would stop you in your tracks and you start paying attention.
2. Use of ASCII characters and numbers – include eye catching symbols.
Boy, that works great! You can use the percent sign (%), registered trademark (®), plus sign (+) and asterisks (*).
ASCII characters make the ads stand out from the competition and draw more eyeballs to it than a block of words/letters.
Use of numbers – This is eye catching as well. You’ll see numbers in good AdWords ads a lot. They make your ads stand out by breaking them up in blocks of words or letters. They also make the add more specific.
For example, “100% money back guarantee” or ”100% custom made.” This lets people know exactly what they’re getting, and if you include a price, it can reduce clicks from those who aren’t a good fit for your business.
3. Good value and Great offer – Make a compelling offer… For example: “On sale for just $29 with a 100% money back guarantee”. Sounds awesome.
4. Call to action – Unfortunately, Google Adwords doesn’t allow “call to action”, but you can play around to get it right. For example, you can’t say “click here to get xyz”, but you can say “order xyz now”.
5. Capitalize all of the words in the ad.
6. Results / Benefits – it could be anything that gives a person an advantage. Examples: “You’ll sleep all night if you use just 1 Sleepwell pill. “. “We will beautifully design and deliver you a website within 24 hours”
Good stuff. Enjoy. Talk later.
Just to help you out, today's topic is power words.
Use these power words:
– how to
– 70% (any percent)
If you are creating a headline for your ads, ad copy or your website copy. Try to use at least two or more power words.
Discover how restaurants can save 50% on rent
Proven ways the construction companies can save 24% on uniforms
Free book shows how to increase waiter’s pay 200%…
Power action words is what it is all about.
Did you know that you can change a few words in your headline and your conversion could increase 300%?
If you were interested in buying a bycicle and I said:
“Buy affordable bicycles” or “Visit our bike shop and choose your bike”. It’s ok, but… nothing special… these ads usually don’t work!!!
OR, what if I would say something else:
“Learn about 5 mistakes people make when they buy a bicycle” or “Don’t buy ANY bicycle before you read this…”
This is a much better way to get your customer’s attention.
I simply work with this rule when I create an ad:
A – ATTENTION
I – INTEREST
D – DESIRE
A – ACTION
If you start using any of these pointers in your headline and copy your ad should get higher conversion rates.
Experiment with these and let me know how it is working for you.
Here’s a quick list I created for you to create a killer headline:
Bad headline: "New writer from California releasing a book about internet marketing..." ehh, boring...
“Don’t make these marketing mistakes or you will go bankrupt!”
“Canadian business author encourages students to smoke pot and drop out of school…”
Give me your ideas… If you have a killer list how you do your headlines…
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