Image, Headline, Copy... Make Ads Effective!
Written by Gene Adam
2,853 views
When you're writing copy it can get very confusing...
What layout should you use?
Headline, Image and Copy?
-or-
Image, Headline and Copy?
Well, while I was poking around, one of the guys I'm learning from reminded me that all I have to do is pretend that I'm reading a magazine. First I would:
1. LOOK...
2. FIND SOMETHING INTERESTING...
3. READ IT...
So, when you are writing any copy, pretend you are the reader. You first:
1. "look" at the IMAGE
2. "find an intereting" HEADLINE
3. "read" the COPY
And how effective is it? David Ogilvy, one of the best copywriters recommends, Image -> Headline -> Copy in one of his books as well...
One of his most successful ads is using this structure as well:
Sincerely,
You passive income guy
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