I have studied marketing for many many years, but 1 book I always come back to is:
“Ogilvy on advertising” written by David Ogilvy.
It’s written prior to 1985 which makes it ancient, but you need to have it in your arsenal.
The book has:
#1) Case studies of the biggest advertising campaigns ever
#2) Advertising that changed people, and cultures in many countries
#3) Advertising that made billions in sales
It’s definitely a good read if you are a copywriter. And even if you are not a copywriter, you need to learn what advertising sells and what doesn’t.
I don’t care what field you’re in. If you sell anything, this book will help you.
Gene Adam
Sincerely,
You passive income guy